Travel Mindset
As an influencer marketing agency targeting travel and lifestyle clients, Travel Mindset sought to convert leads into clients. Rather than relying on sales tactics alone, we developed a content marketing strategy — which included email, blog content, and social media — built around our marketing sales funnel to guide potential clients from awareness of our agency to paying clients.
Behind the Strategies & Tactics
Email Marketing
We developed a newsletter series and promotional email cadence which equipped potential clients with emerging social and digital marketing trends, data and insights that spoke to the success of influencer marketing, and case studies behind Travel Mindset’s most successful campaigns.
Blog Content
To debunk the stereotypes and myths behind influencer marketing, educate our potential clients on best practices, and provide insight into our unique strategies and tactics, we developed blog content with a call-to-action to drive new leads and conversions.
Social Media
With a loyal influencer network rallying behind our agency’s social media (from Instagram to LinkedIn), we strategically highlighted our work and our most successful influencers to provide insight into how we ensure success. This allowed us to benefit from extended reach and the positive associations related to these influencers, increasing potential client purchase intent.
click through each image to view samples of the promotional content
See more of Katelyn’s work
Social media, content, writing, and more.