Wins

  • Increased total engagement by 32% within four weeks

  • Increased followers by 49%

  • Received engagement from celebrity designer, Kelli Ellis, and model, Natalia Taylor

Louko & Lemon

Social Media Strategy, Copywriting, Influencer Marketing

Outputs

Social strategy
Hashtag strategy
Copywriting
Influencer outreach plan

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Brand

Louko & Lemon

Louko & Lemon is a statement jewelry brand inspired by fine art, history, and luxury.

Challenge

As a new jewelry brand, Louko & Lemon needed to establish strong brand messaging, build a following, and drive traffic to its e-commerce site.

Platforms

Instagram

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Ready to see more?

Project facts

Industry

Jewelry

Topics

  • Jewelry

  • Fine art

  • Design

  • Art history

  • Roman history

  • Luxury

  • Travel

Tasks

  • Wrote all social copy and curated hashtags

  • Monitored social content performance and devised insights

  • Developed the social strategy, including channel strategy, content strategy, hashtag strategy, creative guidance, and posting cadence

  • Created an influencer outreach plan and brand messaging

  • Wrote brand messaging for the “About” website page

Louko & Lemon