Wins

  • Earned placement on Instagram’s Discover page (went viral), which increased accounts reached by 363.8% and increased interactions by 89%

  • Increased social engagement by 124% in the first two months

  • Increased social video views by 83% in the first six months

  • Collapsed the sales funnel by using social DMs as a path to purchase

Thinking

  • Develop a social content strategy based on historical social data, creative and design trends, and high-performing keywords and hashtags

  • Guide and brief subject-matter experts on how to capture high-performing video content to position the brand as an expert in the wellness field

  • Utilize storytelling and product/service research, benefits, technical information to build brand trust, generate demand, and promote the latest offerings

Sat Nam Yoga Chicago

Social Media Strategy, Content Planning, Content Creation

Outputs

Social strategy
Social promotions
Content development
Copywriting
Community management
Social selling
Content systems

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Brand

Sat Name Yoga Chicago

Sat Nam Yoga is a wellness studio offering yoga, meditation, and healing arts services online and in person. The brand hosts classes, workshops, trainings, and festivals, and also sells physical products in its studio boutique.

Challenge

With low awareness of its broad range of products and services, a minimal marketing budget, and an untapped online community, Sat Nam Yoga needed a strong social strategy to educate consumers, drive sales, offer customer service, and keep the community engaged beyond the physical studio.

Platforms

Instagram
Facebook
Facebook Events
Eventbrite

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Ready to see more?

Project facts

Industry

Health, wellness, healing arts

Topics

  • Yoga

  • Kundalini yoga

  • Prenatal yoga

  • Breathwork

  • Meditation

  • Qi Gong

  • Reiki

  • Sound healing

  • Acupuncture

  • Herbalism

  • Akashic Records

  • Astrology

  • New Paradigm MDT healing

  • Thai massage

  • Dance

  • Crystals

Tasks

  • Designed all social collateral, including images, carousels, videos, Stories, Highlight covers, etc.

  • Edited recorded video: trimming and transitions, music, transcripts

  • Captured photography of the studio, events, staff, and boutique products

  • Directed Instagram Live sessions, including free community classes, fireside chats, and lectures

  • Sourced user-generated content, stock assets, music for videos, and relevant hashtags

  • Developed copy for all content; short-form, long-form, technical, engagement-driven, giveaways, promotions, sales

  • Devised exclusive social-only product and service promotions, discounts, and packages

  • Drove traffic from social posts to the website and purchase pages using conversion-driven copy and a LinkinBio link hierarchy

  • Directed staff and partners (teachers, facilitators, healers, etc) on creating social video content (creative direction, scripts and speaking prompts, lighting, topics)

  • Developed a consumer response strategy and matrix for social media, email, and web inquiries

  • Managed inbound engagements (DMs, comments, etc) and triaged customer service inquiries (purchase requests, complaints, etc)

Sat Nam Yoga Chicago